crEATe culinary solutions

A blend of culinary creativity + business strategy for global foodservice
a culinary consultancy founded by Chef Laureen Herzig, providing expertise in culinary innovation, menu development, and strategy
"People have a personal emotional connection to food. It's a provenance that takes us back to a place or time that is comforting, familiar and delightful."
– CHEF HERZIG
Heritage butcher tools
Heritage butcher tools from Leo, Chef Herzig's grandfather, who owned a shop in Amityville, New York.

Our Philosophy

crEATe culinary solutions was founded on the belief that food is more than nourishment—it is memory, emotion, and experience.

We partner with organizations across the foodservice industry to transform culinary programs, develop strategic menus, and create memorable dining experiences that drive business growth and customer loyalty.

Our approach combines deep culinary expertise, innovative thinking, and strategic business acumen to deliver solutions that elevate your brand and delight your guests.